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However, it does not show the exact amount of traffic. There is no clear downward or upward for these keywords over the past 12 months. In the following example, Google Trends displays the search interest for the terms “proxy server” and “VPN” in the United States over the last 12 months. You can compare a couple of search terms based on their search interest at a given time and location. It enables users to conduct multiple searches simultaneously (see Figure 4). You can use Google Trends to learn about the search volume for your target keywords and the most popular related topics. Source: Bright Data 5 ways to make the most of Google Trends data using web scraping 1.

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Download the scraped data in the format of your choice.īright Data’s Google Trends Scraper API automatically collects public data from Google Trends.Run the scraper to get the dataset from Google Trends.Select the time range for the keyword (i.e., past 12 months).Enter the exact search term into your Google Trends scraper.The highest point on the chart represents the peak popularity for the web scraping search (see Figure 3).įigure 3: Search interest for web scraping over the given time. Google Trends will provide a chart displaying interest in your specific term over the past 12 months.Search for the term or topic you identified (see Figure 2).įigure 2: Two search functions of Google Trends for the same search term.Select your geographical location (see Figure 1).įigure 1: Country-Region dropdown menu in Google Trends.Scraping publicly available Google data is not illegal unless your scraping activities do not harm the website or you use scraped data for any harmful purpose. However, data protection regulations such as GDPR and CCPA make it illegal to scrape personally identifiable information (PII). It is legal to scrape publicly available web data. It allows users to access real-time (data from the last 7 days) and non-real time (data from 2004 to the last 72 hours). It provides anonymized and categorized datasets to make data easier to understand and use.

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Google Trends is a free analytics tool displaying trending searches and keyword popularity. In addition, we will provide you with the top 5 web scraping use cases in Google Trends, along with tips and business outcomes. In this guide, we will explain how web scraping bots extract data from Google Trends step by step. Web scraping enables e-commerce businesses to automatically collect Google Trends data in a structured format. Understand customers’ behaviors and expectations.Īside from the benefits of Google Trends data, extracting data manually is time-consuming.Optimize SEO and content marketing strategy.Google Trends is an excellent data source for e-commerce businesses and website owners.

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